Altos lights up the world

JUST how far will resellers – and their customers – travel for a good deal?

A review of SIP trunks in use with’s Altos hosted telephony platform shows customers now lighting up across the southern, as well as the northern hemisphere.

“We originally designed Altos for the UK reseller channel,” said Dr Stuart Marsden, founder and chief executive of “So, it came as a bit of a surprise to see just how far our end-user base had spread.”

“As expected, the vast majority of our end-users are located in the UK, but they are also spread across Europe, North America and Asia, and as far as South Africa, Australia and New Zealand in the southern hemisphere.”

International end-user subscriptions now represent almost five per cent of’s total subscriptions. currently has end-users in more than 60 countries, covering most of mainland Europe and Russia. In Asia, they include Turkey, Saudi Arabia, India, Pakistan, China, Japan and South Korea. Australia, New Zealand, South Africa, the United States, Canada and Brazil also figure.

Altos is one of the new breed of carrier-agnostic cloud services. More than 20 SIP trunk providers in the UK are successfully carrying Altos traffic. But is also seeing an increase in the number of overseas SIP trunks being registered to carry Altos calls.

“Altos doesn’t mind whose SIP trunks are used to carry the calls,” said Dr Marsden. “And our approach is to try to accommodate the needs of our resellers, leaving them free to negotiate the best possible rates for SIP trunks and minutes from their preferred providers.

“Some of our resellers are looking overseas either for better SIP trunk rates or to deliver a service to customers based outside the UK. And we are very happy to support them.”

The top 20 countries with Altos registrations are Bulgaria, Cyprus, France, Germany, India, Iraq, Israel, Italy, Kenya, Luxembourg, Morocco, Pakistan, Philippines, Poland, Romania, Saudi Arabia, South Africa, Spain, Thailand, United States.

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